Has Anyone Asked Tenants What They Want From Technology?

Editors Note: This article was primitively featured connected Propmodo in October 2024.

The occurrence of immoderate exertion initiative–no matter nan industry, nary matter nan outcomes you dream to achieve–boils down to adoption. I’ve seen it clip and again. We spent astir of our first decade successful business transforming really brokers and plus managers negociate their deals, taking them from Excel to nan unreality and unlocking real-time information to create plus strategy. To thief our customers thrust take and champion outcomes, we spun up a Customer Success squad that makes up complete one-third of VTS employees. The results are clear–we’re proud to now person 13 cardinal quadrate feet of assets connected nan VTS Platform because of our acute attraction connected helping CRE professionals adopt exertion that drives them to activity faster, much collaboratively, and much strategically. 

The adjacent situation VTS took connected was tenant acquisition technology. While nan exertion is different, what drives its occurrence for spot teams and nan companies they service is nan aforesaid we solved before–adoption. Because what makes exertion and nan agency successful for companies is precisely nan same. For companies–in different words, tenants–to get nan astir retired of nan buildings they inhabit, they request to adopt nan office, complete and complete again. And for tenants to many times adopt nan office, they request to enactment connected to it. And conscionable for illustration preservation apps link america to restaurants, aliases societal apps link america to friends, nan agency needs exertion that connects group to nan buildings and spaces wherever they work.

Over nan past 3 positive years, we’ve focused connected this very thing–-connecting tenants to nan agency done an app acquisition that helps them continuously adopt nan office. One that unlocks each abstraction an owner’s portfolio offers and personalizes their relationship to their workplace. 

VTS Activate offers tenants a mobile app that, among galore things, gives them entree to each abstraction an proprietor offers done their phone. It’s not conscionable tap-and-go for entering nan building; it besides facilitates tap-and-go entree to shared spaces, rooms, and amenities, anyplace crossed an owner’s portfolio.

But we don’t extremity there. What makes Activate unsocial is it’s unthinkable configurability, which has a powerful effect for tenants. In summation to connecting tenants astatine nan building level, VTS Activate provides tap-and-go entree to their suite, and moreover crossed their offices. It tin besides supply each tenant institution successful a building a branded type of nan aforesaid app. It’s not 2 abstracted apps–it’s 1 mobile app that gives each tenant a personalized “channel” for their institution wrong nan aforesaid app that unlocks entree to their building. The exertion barriers betwixt nan building and nan suite are now gone.

That’s wonderful! So what?

Earlier this twelvemonth VTS produced its inaugural Global Workplace Report, which surveyed 400 institution executives to pinpoint tenant needs and expectations of nan office. Of nan galore insights collected, a fewer guidelines retired to me:

• 80% of executives opportunity they want a workplace app to facilitate their acquisition pinch building unit and nan building itself
• 88% of executives believe an app that’s personalized to their marque and has some building and company-specific accusation and experiences will boost their employees' agency attendance
• According to executives, in-building exertion ranks #1 arsenic nan workplace experience’s biggest reflection of a company’s marque and culture, whereas building amenities and adjacent nutrient & beverage classed 3rd and 4th, respectively
• Finally, 92% of executives want a secure, mobile entree acquisition for their agency suite

If there’s thing (else) we’ve learned successful our 12+ years arsenic a proptech company, it’s that exertion should beryllium built to lick a existent problem, and not built successful search of a problem. From nan tenant executive’s perspective, providing a workplace acquisition that reflects and connects their company’s civilization to their labor continues to beryllium a situation whether companies person 1 aliases galore offices, particularly arsenic hybrid activity has go nan norm. We’ve spoken to tenants and analyzed nan information crossed thousands of buildings–technology is nan cardinal (metaphorically and literally) to lick this problem and facilitate connection. 

The tenant’s problem is besides nan owner’s problem.

Here’s what we’ve learned that tenants want – I’m guessing it will sound familiar. Tenant executives are grappling pinch providing a awesome acquisition for their labor crossed their spaces. Amenities tin thief but are capital-intensive. Great location is simply a factor, but not a controllable one. Ultimately, tenant executives request to meet their employee’s basal needs first–think safety, accordant two-way connection pinch building staff, and easy entree to nan building and its spaces.

Office owners are confronted pinch nan aforesaid challenges. The bully news?  Technology tin not only thief lick these problems for owners, but tin span nan spread and thief lick nan aforesaid issues for tenants. Owners tin return power – moreover owners of nan astir well-amenitized buildings person utilized exertion for illustration VTS Activate to reside their tenants’ astir important needs.

“Fostering best-in-class communication, engagement, and on-site acquisition is of nan utmost value for america today, and ensuring we understand our talent is important to providing an enticing, collaborative, and productive situation that labor want to beryllium a portion of,” said Todd Januzzi, Senior Vice President and Chief Information Officer of Paramount Group. “The Paramount Club is simply a world-class amenity halfway for tenants successful New York, and nan exertion we selected for our portfolio needed to bespeak this level of sophistication. After vetting a number of providers, we felt assured that VTS Activate was nan champion solution retired there, providing nan operational functionality, insights, and services needed to understand our teams, meet their needs, and optimize nan agency acquisition we create and present to them.”

Office tenants and owners request nan aforesaid point from spot technology

It needs to thief group adopt nan office, complete and complete again. For owners, tenant retention intends business continuity–and for executives, strengthening their business requires worker retention. Connecting labor to nan workplace has ne'er been much basal for some parties to execute their goals.

With VTS Activate, owners person a caller tenant retention and take lever. Providing tenants a personalized mobile app acquisition rather virtually unlocks everything nan owners offers and is simply a span that connects them to everything their tenants connection successful and beyond their suite. And pinch entree and personalization comes stronger individual worker connections to nan beingness workplace, ultimately, to you.

With VTS Activate, everyone wins.

Topics:
• CRE Industry Trends
• Tenant Experience